Once upon a time...

... there was a beautiful princess named Belle. No but, seriously, it all began with Belle...

Julianna Manzi's daughter, Belle, was born premature, and spent the first several weeks of life being cared for by an incredible team of nurses and doctors in the NICU. While waiting to bring her home, Julianna started beading name bracelets as a way to spread tiny bits of joy to friends and family during this difficult time, which also coincided with a global pandemic. Quickly, demand for the bracelets grew, and she saw an opportunity to turn what was a creative hobby into a force for good in the world.

Names For Good was founded in 2020 out of the purest desire to give back, which continues to be the motivation behind everything we create. With every bracelet purchased, you are changing the lives of childen in need.

Each piece continues to be handmade with love here in the United States. And we take immense pride in designing quality and timeless pieces that spark happiness.