Once upon a time...

... there was a beautiful princess named Belle. No but, seriously, it all began with Belle...

My daughter, Belle, was born premature, and spent the first several weeks of her life being cared for by an incredible team of nurses and doctors in the NICU. While waiting to bring her home, I started beading name bracelets as a way to spread tiny bits of joy to friends and family during this difficult time, which also coincided with a global pandemic. Quickly, demand for the bracelets grew, and I saw an opportunity to turn what was a creative hobby into a force for good in the world.

Names For Good was founded in 2020 out of the purest desire to give back, which continues to be a motivation behind everything we create. With every bracelet purchased, you are changing the lives of children and families in need.

All of our pieces continue to be handmade with love by our wonderful team of women right here in New England. And we take immense pride in designing quality and timeless pieces that spark joy and happiness.